Union County's Radio Station
Schedule for today:
6-9 a.m.--Union County's Morning Show with Daniel Prince
9-10 a.m.—Union Pennzoil Kwik Lube Hour
10-10:45 a.m.—Union County's Morning Show with Daniel Prince
10:45-11 a.m.--Swap N Shop
11-noon—The Gospel Show with Daniel Prince
Noon-1 p.m.--Noon Report with Mike Stevens
1-3 p.m.--The Clark Howard Show--Call 1-877-872-5275
3-5 p.m.--Today's best country and some hits from yesterday
5-5:30 p.m.--Union Pennzoil Kwik Lube Top 5 at 5
5:30-6 p.m.--5:30 News Report
6-6:30 p.m.--SC Sports Talk
6:30 p.m.--Gamecocks Basketball--LSU at South Carolina
After the game-6 a.m.--Today's best country and some hits from yesterday
Jackson Rice is our Tuesday Birthday winner!
1460 WBCU’s format consists of heavy local news and information that is entirely focused on the residents of Union County. The emphasis is LOCAL. Westwood One News is heard at the top of every hour. Local news is heard throughout the day with expanded newscasts at 6:30, 7:30 and 8:35 a.m., 12:30, and 5:30 p.m. hosted by WBCU’s full-time local news department. We’re one of only a handful of small market radio news departments in South Carolina. The entire noon hour is devoted to local news and information. WBCU’s award-winning Midday Report is a listening tradition that dates back to 1949 and has several features which date back to the first broadcast of the station. The most listened to radio broadcast in America, Paul Harvey's News and Comment, was aired from the station's inception until Paul's death in 2009. Now, WBCU airs Something to Think About with Mike Rogers three times daily, along with detailed local weather information every thirty minutes. When severe weather threatens Union County, WBCU is the place local residents turn to. An in-studio color weather radar system and computerized Emergency Alert System equipment interrupts regular programming no matter when it happens. WBCU broadcasts continuous weather information when necessary. Sports is a big hit with local listeners. The entire football, baseball and basketball schedule of Union High School is broadcast live. University of South Carolina football and basketball and Clemson University football and basketball is featured along with Atlanta Braves baseball, which has been a cornerstone of WBCU sports programming since the Braves moved to Atlanta in the mid-1960s. Throughout the day, our announcers provide the latest information on local events and organizations with our community calendar.
1460 WBCU targets the 30 plus adult buying population, but as the community radio station, WBCU programming appeals to the masses. It works. WBCU continues to enjoy the highest share of any AM radio station that is heard in Union County, South Carolina. In fact, its ratings surpass most FM stations in the county. It’s a loyal and responsive audience that makes WBCU an integral part of the life of Union Countians.
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1460 WBCU broadcasts at the regional AM channel of 1460 kilohertz with a full 1000 watts of power, day and night. It covers all of Union County and portions of the surrounding counties of Spartanburg, Newberry, Laurens, Cherokee, Chester and Fairfield. WBCU maintains fully equipped studios at its transmitter site to broadcast when wide spread power outages occur in the community. It employs the latest solid state transmitting technology and signal processing equipment to broadcast the loudest and clearest AM signal possible. Backup facilities are also available to provide continuous service to the local community. In February 2008, WBCU added an FM translator. Officially W278BE, it simulcasts our AM signal on 103.5 FM. It has strengthened our signal over most of Union County, especially at night, when the AM signal goes directional. Listeners can now catch our broadcasts online 24/7, as streaming service was added on October 31st, 2014. They can listen at www.wbcuradio.com or on their smart phones via our Android and iOS apps.
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